Trademark protection on e-commerce platforms

By: Gao, Richard Y
Publisher: 2020ISBN: 9781911432425Subject(s): Brand management | Trade mark owners' rights -- China | Electronic commerce -- ChinaGenre/Form: Book chapter Local URL: SNIPER Full Text In: China: Managing the IP Lifecycle 2021 2020, pp. 64-67
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SNIPER Book Chapter

With the increasing protection of IP rights on e-commerce platforms, trade mark registrants' rights are respected and protected -- according to the IP protection rules of, the punitive measures of 'three strikes and you're out' will be implemented for merchants' serious infringement of IP rights -- some trademark squatters use these IP protection mechanisms to interfere with the normal business activities of online merchants by filing malicious complaints... this phenomenon deserves the attention of brand owners and online merchants conducting e-commerce operations -- register trade marks early to prevent malicious complaints by squatters -- increase protection to prevent loopholes -- replying to complaints against the use of indistinctive names and words -- timely online registration of store names for trade marks

Creative Commons Attribution 4.0 International (CC BY 4.0)

Item type Current library Call number Status Date due Barcode Item holds
SNIPER IP Australia Library
SNIPER Articles
2021/00710 (Browse shelf (Opens below)) Available 200803261
Total holds: 0

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